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Press Release

Pharmaceutical Solutions Provider Skila - Expands European Operations To Meet Growing Demand

Morris Plains, NJ, and London, UK March 7, 2006 - Skila, a Sela2 Company, and leading provider of marketing and brand effectiveness solutions for the pharmaceutical industry, announced the expansion of it's London office, expanding it's European presence and building upon its recent successes.

The new operations will enable Skila to meet growing demand for its best-in-class knowledge driven management solutions as well as providing a European-focused service for its existing European customer base.

"We see strong demand for marketing and brand effectiveness solutions across Europe within the pharmaceutical and life sciences industries. Expanding our operations in Europe was a natural step for us to accommodate the needs of both our current customers and our potential European growth opportunities," said Moish Tov, CEO, Skila. "We look forward to supporting our European clients in more effectively managing their sales and marketing of new products."

The expansion of Skila's European operations, based in London, will continue to bring the firm's resources and support services closer to European and global customers. Heading up the European Operations, will be Tal Rosenberg, VP Head of Europe. Most recently, Tal spearheaded the operation, development, and implementations of Skila's key clients.

All of Skila's core solutions help pharmaceutical companies optimize their marketing and brand effectiveness.iLaunch, helps companies more effectively manage the complexities of launching new products; iAdvocate's emphasis is on managing the complex relationships with key opinion leaders (thought leaders); iAlliance, focuses on the effective management of launching new products between 2 alliance partners; iIntelligence, assists companies in addressing competitive intelligence on a global basis and focuses on transforming information into actionable intelligence.

About Skila

Skila is a global technology and services company specializing in knowledge and effectiveness solutions for the healthcare industry. Skila’s solutions address the broad needs of global marketing, medical, market access, executive and alliance management teams. These solutions include a unique methodology, robust technology and key continuous services for effectively managing global product launches, key opinion leader relationships, market access / managed care, business performance, competitive intelligence, and key partnerships and alliances.

Having developed strong relationships with a broad number of global Pharmaceutical companies, Skila’s solutions have been deployed in 61 countries, supporting numerous global brands and over 10 million user interactions. Skila’s long-standing commitment and understanding of customers’ needs has resulted in the long-term growth and adoption of our methodology, technology and continuous services as the business platform of choice for many of our clients.

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