Press Release
Pharmaceutical Solutions Provider - Skila Expands Global Partnership
with Boehringer Ingelheim
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Morris Plains, N.J.,
July 27, 2006 - Skila, a Sela2 Company, has expanded its existing
partnership with Boehringer Ingelheim GmbH to provide knowledge management
solutions to support the pharmaceutical company's Global Brand Effectiveness.
Skila has been a long-standing partner of Boehringer Ingelheim in
providing knowledge management solutions in the areas of launch management,
alliance management, competitive intelligence, performance management,
and thought leader management.
Under the terms of this contract expansion, Boehringer Ingelheim will
implement Skila's comprehensive suite of solutions as its Brand Resource
Platform serving products in various stages across Boehringer Ingelheim's
brand portfolio in prescription medicine and consumer health. With
an installed base extending from Boehringer Ingelheim corporate headquarters
in Ingelheim, Germany, to affiliates in numerous countries worldwide,
Skila's platform will allow Boehringer Ingelheim to improve communication,
increase coordination, and enhance planning and decision-making capabilities
across the global organization.
"The value of Skila's solutions
is exponentially enhanced when integrated on a global scale. We are
pleased to be building upon our partnership with Boehringer Ingelheim
to streamline their marketing process at all levels of their organization,"
said Moish Tov, CEO of Skila.
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| About Skila |
Skila is a customer-driven
company and a leader in developing best-in- class knowledge-driven
management solutions for the pharmaceutical industry. Skila's solutions
help the pharmaceutical industry increase their marketing and brand
effectiveness and have been adopted by many of the leading companies
in the industry, such as: Boehringer Ingelheim, Roche, Eli Lilly &
Company, Allergan, and Johnson & Johnson.
Utilizing expert services, unique methodology and its Intelligration®
technology, Skila's solutions integrate critical information communicating
it to the right people, at the right time through a "Single Touch
Point." These solutions are vital to pharmaceutical organizations
in successfully managing common business challenges such as:
- Optimizing product launches
- Maximizing the impact of strategic alliances with marketing partners
- Effectively managing competitive intelligence for strategic advantage
- Maximizing share of mind with key opinion leaders
- Synchronizing measurement and performance of global brand teams
- Maximizing effectiveness between marketing, sales, and medical teams
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