Pharmaceutical Solutions Provider Skila - Launches iAlliance - The
Next Generation of Alliance Management Solutions Designed to Maximize
Pharmaceutical Alliance Opportunities
Morris Plains, NJ, May 11, 2005 - Skila, a Sela2
Company, announces the launch of iAlliance, the next generation of its
unique solutions targeted at managing the complexities of pharmaceutical
alliances.
Alliances play an increasingly critical role in the Pharmaceutical Industry.
An Alliance partner represents the opportunity to quickly acquire resources, therapeutic expertise, market access, and marketing expertise and share costs and risks. As a result, Pharmaceutical Alliance revenues have almost tripled over the last decade and currently represent
over 25% of total revenues.
While pharmaceutical alliances can be lucrative, their formation is fraught
with challenges that threaten their success which comes from its core
nature: bridge over cultural and language differences while building trust
- and moving quickly. This translates into challenges on:
Aligning Goal and Objectives and roles and responsibilities to ensure
smooth execution
Designing a measurement infrastructure that ensures a clear focus on
maximizing critical performance criteria
Developing a communications and collaborative infrastructure that improves
and accelerates decision making
Skila's vast experience with alliances and partnerships led to the
development of ialliance, Skila's next generation Alliance Management
Solution, which was developed so that pharmaceutical alliance partners
can meet these key challenges head on. At the foundation of iAlliance
is a unique and proven methodology that provides the critical infrastructure
that alliances must have to strategically plan, maximize execution, and
measure performance so that they optimize their opportunity. iAlliance
is a turn key solution which can be established and configured within
days. Skila, not only manages the collective knowledge of the Alliance,
but also plays the role of facilitator between the partners. The solution
utilizes Skila's proprietary Intelligration® platform which,
integrates knowledge from multiple data sources into a "Single Touch
Point," as well as provides the communication and collaboration
backbone necessary to develop high performance teams.
About Skila
Skila is a global technology and services company specializing in knowledge and effectiveness solutions for the healthcare industry. Skila’s solutions address the broad needs of global marketing, medical, market access, executive and alliance management teams. These solutions include a unique methodology, robust technology and key continuous services for effectively managing global product launches, key opinion leader relationships, market access / managed care, business performance, competitive intelligence, and key partnerships and alliances.
Having developed strong relationships with a broad number of global Pharmaceutical companies, Skila’s solutions have been deployed in 61 countries, supporting numerous global brands and over 10 million user interactions. Skila’s long-standing commitment and understanding of customers’ needs has resulted in the long-term growth and adoption of our methodology, technology and continuous services as the business platform of choice for many of our clients.