Press Release
Skila Launches iBuilder™, A Presentation Generator for Automating
Monthly Performance Reports with a Click of a Button
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Morris Plains, NJ, March
28, 2007 - Skila, A Sela2 Company, announces the addition of iBuilder™
Presentation Generator to its family of products. Using iBuilder™
Presentation Generator, accurate and meaningful monthly brand performance
reports can be generated with a click of a button and in under a few
minutes - regardless of the quantity of data sources or number of
slides. Eliminating wasteful and costly employee time and weeks of
painful effort in developing reports, iBuilder™ empowers Business
Analysis, Sales and Marketing teams to spend more time analyzing and
managing performance instead of gathering and consolidating performance
data from multiple disparate sources.
"We are very excited
about iBuilder™ Presentation Generator and its ability to improve
the way pharmaceutical marketing analytics teams work," commented
Simon Mason, COO of Skila. "With critical data scattered horizontally
and vertically across a corporation, iBuilder™ Presentation Generator
uses data from multiple sources to generate PowerPoint® reports with
a single click of a button," continues Mason. "More importantly, iBuilder
™ presents this data according to the Customer's original format and
design. This powerful capability allows users to spend more time on
analyzing data and quickly identifying new threats and opportunities,
rather then gathering and formatting data to fit their reporting mechanisms."
iBuilder™ is part of the 10.1 release which introduces several enhancements
to the software that focus on overall operational efficiency and speed
and enhance the suite of Performance Management applications with
a tool to automate the production of business critical reports. Skila
has been offering global pharmaceutical effectiveness solutions for
the life sciences industry with a focus on performance, competitive
intelligence, launch, alliance and thought leader management for over
12 years. Skila's solutions are presently being used in support of
29 global brands across 56 countries in 11 therapeutic areas.
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| About Skila |
Skila is a customer-driven
company and a leader in developing best-in- class knowledge-driven
management solutions for the pharmaceutical industry. Skila's solutions
help the pharmaceutical industry increase their marketing and brand
effectiveness and have been adopted by many of the leading companies
in the industry, such as: Boehringer Ingelheim, Roche, Eli Lilly &
Company, Allergan, and Johnson & Johnson.
Utilizing expert services, unique methodology and its Intelligration®
technology, Skila's solutions integrate critical information communicating
it to the right people, at the right time through a "Single Touch
Point." These solutions are vital to pharmaceutical organizations
in successfully managing common business challenges such as:
- Optimizing product launches
- Maximizing the impact of strategic alliances with marketing
partners
- Effectively managing competitive intelligence for strategic
advantage
- Maximizing share of mind with key opinion leaders
- Synchronizing measurement and performance of global brand teams
- Maximizing effectiveness between marketing, sales, and medical
teams
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