Press Release

Morris Plains, NJ, December 21, 2009 – Skila, A Sela2 Company, announces the launch of iKOL, the most powerful global thought leader database on the market today. iKOL offers real-time knowledge® of more than 2.5 million leading thought leaders and KOLs  representing 400+ disease areas in more than 60 leading countries across thousands of hospitals and institutions.
 
iKOL is the only dynamic expert database on the market today that offers:

1. Simple to use search, query, save and export tools that allow users to build, save and export lists of thought leaders
2. Thought leader profile information updated and available in real-time, so users can always see
1. Publications
2. Clinical trials
3. Collaboration networks
4. Affiliations
5. Specialty information
6. And more

The Life Sciences industry depends on thought leaders to diffuse scientific information regarding innovative treatments and new products. These thought leaders, consisting of physicians and other stakeholders who have earned credibility with their medical colleagues based on expertise and scientific stature, are a critical component of the life science industry’s marketing, sales and medical strategies. However, companies face a real challenge in identifying these thought leaders and rising stars.

“The iKOL™ solution fills such a big gap for marketing, medical and clinical clients,” says Susan Dorfman, VP Global Marketing and Alliance Management, Skila. “There is a need for instant access to a real-time knowledgebase that not only lets these teams identify KOLs, Rising Stars and Centers of Excellence, but also understand what these key physicians and institutions are working on in real-time.”

Skila is currently running a pilot program for iKOL and is offering iKOL at a reduced price for the next month.  To find out more, contact marketing@skila.com.