Skila Launches iManage™, A KOL Relationship Management Module
Morris Plains, NJ, March
28, 2007 - Skila, A Sela2 Company, announces the expansion of its
iAdvocate solution with a new product offering, iManage™, a Key Opinion
Leader relationship management module that empowers Medical Liaisons
and Marketing Executives to track, view and manage regular communications
and interactions with Key Opinion Leaders. Using a simple-to-use,
easy-to-access web-based relationship management system, this new
tool is custom designed to match their work-flow and needs.
iManage™ provides a centralized and compliant process for planning,
capturing and sharing outcomes of key KOL meetings, with permissions-based
visibility into KOL relationship details. Industry studies have shown
that thorough documentation of KOL program activities is one of the
most effective methods for life sciences companies to decrease fear
of regulatory scrutiny and investigation.
"We are very excited
about the latest addition to our iAdvocate Solution. iManage™ is a
natural extension of our current KOL Management Solution, iAdvocate,"
commented Tal Rosenberg, VP, Head of Skila Europe. "The iManage™ KOL
Relationship Management Tool will enable Medical and Marketing Teams
to manage their Thought Leader relationships in a way that compliments
their current workflow."
iManage™ is easy-to-use and can be directly linked into complex CRM
systems used by Sales, therefore bridging the communication gap between
Sales, Medical and Marketing teams. This powerful tool will be able
to keep the teams informed about the development of their KOL relationships.
"When coupled with the iAdvocate solution, iManage™ enhances
the KOL profile and provides a single touch point that robustly demonstrates
the efforts of the organization where KOL strategy is concerned,"
says Simon Mason, Skila's COO. "Every person that touches a KOL will
be able to understand how the relationship is progressing and more
effectively turn KOLs into true advocates."
About Skila
Skila is a global technology and services company specializing in knowledge and effectiveness solutions for the healthcare industry. Skila’s solutions address the broad needs of global marketing, medical, market access, executive and alliance management teams. These solutions include a unique methodology, robust technology and key continuous services for effectively managing global product launches, key opinion leader relationships, market access / managed care, business performance, competitive intelligence, and key partnerships and alliances.
Having developed strong relationships with a broad number of global Pharmaceutical companies, Skila’s solutions have been deployed in 61 countries, supporting numerous global brands and over 10 million user interactions. Skila’s long-standing commitment and understanding of customers’ needs has resulted in the long-term growth and adoption of our methodology, technology and continuous services as the business platform of choice for many of our clients.
