Morris Plains, NJ, October 21, 2011 – Skila, a leading provider of fully managed “Solution” as-a-Service (SaaS) product launch management and key opinion leader (KOL) management to pharmaceutical and medical device companies, has announced today that they are a gold sponsor and will be exhibiting at the 11th Annual Pharma Marketing Europe 2011 in Berlin, Germany on November 22 and 23. Eyeforpharma’s Pharma Marketing conference is Europe’s flagship Marketing and Brand Excellence Summit. The conference will discuss how to engage stakeholders and maximize brand potential.

Skila’s Chief Executive Officer Drew McCartney believes that Pharma Marketing Europe is the perfect venue for showcasing iLaunch, Skila’s unique solution to optimizing control over product launches.

Mr. McCartney states, “Skila offers a fully-managed approach that addresses complex pharmaceutical commercial workflow challenges. The Skila Lifecycle Platform was custom developed exclusively for the life science industry and enables faster decision making around product launch processes. The iLaunch solution is specially designed to help clients achieve a successful launch with features such as the 360 Launch Readiness Module that transforms commercialization and implementation plans into vibrant, interactive displays with interdependencies, dynamically updated reporting and rules-driven alerts and notifications. Additional modules include critical path timelines, launch sequencing, team collaboration, product knowledgebase and post-launch tracking – all within a single-touchpoint.”

Simon Mason, Skila’s President and Chief Operating Officer adds “Many companies say their products are different; Skila solutions truly are different. We work with clients to deliver the value of the iLaunch solution right to their inbox or on their mobile devices. The Skila solutions are easy to implement, use and manage with an enterprise back-end. We have a unique Intelligration Engine technology that provides a vertical approach for teams, regions, countries or brands with views and visualizations tailored to the needs of each. The Skila Lifecycle Platform with its modular approach to implementation makes integration with existing client systems seamless. Our solution content is accessible via a web browser, mobile device and email, and supports current workflows with minimal disruption.”

Skila is the only knowledge-enabled solutions provider with Intelligration® - the intelligent integration of people, processes and information.