Press Release

After the success of the other brand team’s Skila-enabled product launch tracking and monitoring, the new team looked to add the Skila solution to handle workflow, team communication and the extensive repository of brand-related materials in a single touch-point.

A market research director for the client stated “The Skila solution was available to everyone on the team and allowed me to assess who I could draw upon for assistance. This let me make better decisions faster. It also allowed me to gain insights I had not previously known, such as learning of an important stakeholder in our launch.” The director for health outcomes said “The Skila solution allowed the leadership of the team to lead well directionally. It provided the tools that kept the team organized and functioning well…In some product launches you will see silos, but this launch was much better. There was cross-functional collaboration and understanding. This provided better alignment and cost-savings.”

“The initial brand team for the client was looking for consistency and the need for a strong core team vision. They wanted a leader and communication process that ensured optimal engagement from the team. Using the Skila Launch Readiness™ platform, good trust and respect among the team members lead to optimal collaboration, resulting in higher quality output and a faster, improved launch process. Once other brands saw this, they too wanted to achieve the impact and results the Skila solution could provide,” says Simon Mason, President and Chief Operating Officer of Skila.