Today's Challenges...

Marketing departments are faced with several challenges including:

• External global scrutiny over pharma-physician relationships
• Transparency and compliance across the global organization
• KOL management often “falls through the cracks” between corporate and countries
• Ownership of KOLs can be ambiguous or overlapping
• Standardized and aligned corporate strategies with countries and regions
• Lack of a compliant 360-degree view KOLs across the organization

 

iAdvocate™ - Thought Leader Management Solution for Marketing

Create a knowledge-agile organization and build lasting relationships with thought leaders based on the exchange of knowledge, science and collaboration

Skila offers process, technology and support to manage the performance of your marketing activities with thought leaders.

Skila’s iAdvocate Marketing solution will enable life science organizations to:

  • Know their KOLs, through a real-time 360° view KOLs across the organization
  • Deliver on-going scientific value at every thought leader interaction
  • Ensure transparency and compliance
  • Measure outcomes to plan

iAdvocate

Solution Features

  • KOL Identification / Validation
  • 360° Dynamic Physician
  • Profiling Segmentation and Targeting
  • Competitive Activity Gathering
  • Contract Management
  • KOL Planning Tool
  • Marketing Activity Tracking
  • Program Management
  • KOL Payment Tracking
  • Reporting Engine
  • KOL Extranet
  • Virtual Advisory Boards
  • Customized Advisory and Support Services
Looking to identify thought leaders, medical experts and investigators?

Related Marketing and Sales Management Solutions
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iPerformance for Marketing
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iIntelligence
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iKOL
 KOL Identification Database: iKOL™
iAdvocate Mobile
 KOL Management for Smart Phones: iAdvocate Mobile™
iBlog
 “Social” Customer Development and Management: iBlog™
iNetwoRx
 New Relationship Management Module: iNetwoRx™
Resources

Successful Partnership Relationships
The number of partnering activities in a large company runs into the hundreds. Each party involved must focus on measuring, monitoring and controlling the dimensions of the relationship to ensure success, thus organizations are shifting their internal structures to facilitate partnering.
Read more Read Full Article

News
September 2009
Skila Launches iAdvocate Mobile and Closes Two Sales
Read more Read Press Release

Skila on LinkedIn
Skila’s on LinkedIn!
Skila is actively participating in LinkedIn group activities relating to the challenges faced by the life science industry. We invite you to join in the discussions!

KOL Relationship Management

KOL Relationship Management
The KOL Relationship Management group will foster a collaborative environment for sharing thoughts, concerns, challenges, best practices and innovative solutions for managing Key Opinion Leaders (KOLs).
I'd like to join this group.

Do You Skila?
Do You Skila?