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| iLaunch
- Brand Management Solution |
| iLaunch enables
global launch teams to enhance overall launch performance by
removing barriers, communicating knowledge, managing relationships,
addressing competitive intelligence, sharing learning, building
best practices, and maximizing the value of every dollar spent
when launching a brand. |
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| Resources |
| Cross Functional
Teams: Models of Success |
| A multi-disciplinary
team approach that bridges the gap between R&D and commercialization
silos may be one of the most difficult business models to employ within
pharmaceutical drug development. |
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| The Couch and
the Airline Seat |
| In the old days,
pills were products. Today, marketers need to treat them as time-sensitive
opportunities. If you don’t, you’ll be left at the gate. |
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| Solution
Features |
- Brand & Lifecycle Planning
- Team & Goal Alignment
- Brand Knowledge Base
- Performance Management
- Competitive Intelligence
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- Team Communication & Governance
- Launch Readiness Briefs
- Brand Communications
- Thought Leader Management
- Business Pulse Notifications
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