Today's Challenges...

Global Launch teams are faced with several challenges including:

• Overloaded brand teams that are located in many places
• Misalignment between local launch teams and global business objectives and vice versa
• Minimized resources combined with the duplication of effort and spend
• Complex, disparate, rapidly changing and massive amounts of information that exist in silos
• Assets, systems, strategies, tactics that are localized with few “global” processes or standards
• Lack of global multi-way collaboration, learning and shared best practices

iLaunch™ - Launch Management Solution

Create a knowledge-agile, effective global team that shares knowledge, collaborates and communicates to ensure a successful global launch

Skila’s iLaunch solution is a single touchpoint for facilitating product launches across the globe, so that product launch teams are ready, understand the competition, build relationships with opinion leaders and gain access to markets. Skila offers the software, process, and services to help headquarters and countries maximize the effectiveness of their global product launches. The iLaunch Solution will enable global launch teams to:

  • Operate as one team by being aligned and informed
  • Centralize knowledge in a single touch-point
  • Ensure fast and open communication
  • Execute better and quicker
  • Build strong relationships with their customers

iLaunch

Solution Features

  • Brand and Lifecycle Planning
  • Team and Goal Alignment
  • Brand Knowledge Base
  • Performance Management
  • Competitive Intelligence
  • Team Communication and Governance
  • Launch Readiness Dashboards and Briefs
  • Brand Communications
  • Thought Leader Management
  • Business Pulse Notifications
Looking for integrated processes and technology for pre-launch activities?

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Resources

Cross Functional Teams:
Models of Success
A multi-disciplinary team approach that bridges the gap between R&D and commercialization silos may be one of the most difficult business models to employ within pharmaceutical drug development.

News
October 2009
Skila Closes Quarter with Nine Expansion Deals with Five Clients
March 2009
Skila Forms New Advisory Group for Medical Marketing Professionals in the Life Science Industry

Skila on LinkedIn
Skila’s on LinkedIn!
Skila is actively participating in LinkedIn group activities relating to the challenges faced by the life science industry. We invite you to join in the discussions!

Pharma Global Launch Readiness
Pharmaceutical
Global Launch Readiness
The Pharmaceutical Global Launch Readiness group will foster a collaborative environment for sharing thoughts, concerns, challenges, best practices and innovative solutions for global product launch and brand management.
The Medical Marketing Group
The Medical Marketing Group
The Medical Marketing Group is an advisory group for those in the pharmaceutical and biotech industry who specialize in or interact with the unique arena of medical marketing.

Do You Skila?
Do You Skila?