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Today's Challenges...
Today’s Alliance Management teams are faced with several challenges including:
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Overloaded brand teams that are located in many places |
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Misalignment between local launch teams and global business objectives and vice versa |
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Complex, disparate, rapidly changing and massive amounts of information that exist in silos |
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Assets, systems, strategies, tactics that are localized with few “global” processes or standards |
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Lack of global multi-way collaboration, learning and shared best practices |
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iLaunch™ – A Shared Neutral Platform in Co-Promoted and Co-Marketed Alliances
Create knowledge-agile, neutral and highly effective alliance teams to ensure a successful global launch of a co-promoted or co-marketed product
Skila’s iLaunch for Alliance Management solution offers a shared neutral platform and is your single touchpoint for facilitating co-promoted and co-marketed product launches across the globe. iLaunch for alliance management ensures that product launch teams on both sides of the partnership are ready, understand the competition, build relationships with opinion leaders and gain access to markets.
Skila offers the software, process and services to help alliance partners, headquarters and countries maximize the effectiveness of their global co-promoted and co-marketed product launches. The iLaunch for Alliances Solution will enable global co-promote and co-market launch teams to:
- Operate as one team by being aligned and informed
- Centralize knowledge in a single touch-point
- Ensure fast and open communication
- Execute better and quicker
- Build strong relationships with their alliance partners and customers

Solution Features
- Brand and Lifecycle Planning
- Team and Goal Alignment
- Alliance Governance
- Brand Knowledge Base
- Performance Management
- Competitive Intelligence
- Team Communication and Governance
- Launch Readiness Dashboards and Briefs
- Brand Communications
- Thought Leader Management
- Business Pulse Notifications
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Resources
Successful Partnership Relationships
The number of partnering activities in a large company runs into the hundreds. Each party involved must focus on measuring, monitoring and controlling the dimensions of the relationship to ensure success, thus organizations are shifting their internal structures to facilitate partnering.
News
January 2009
Skila Expert Featured in PharmaVoice Article on Pharmaceutical Alliances

Skila’s on LinkedIn!
Skila is actively participating in LinkedIn group activities relating to the challenges faced by the life science industry. We invite you to join in the discussions!

The Alliance Management for Life Sciences Group
The Alliance Management for Life Sciences group will foster a collaborative environment for sharing thoughts, concerns, challenges, best practices and innovative solutions for managing alliance functions and working with alliance partners.

Association of Strategic Alliance Professionals BioPharma Council
The Association of Strategic Alliance Professionals BioPharma Council provides a unique opportunity for knowledge transfer at the grassroots level and a central forum for networking, sharing, disseminating and discussing biotech / pharmaceutical alliance management issues, concerns and best practices.
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